Former Yeezy, Steven Smith Becomes Crocs’ New Creative Director
Crocs has made a significant move by appointing legendary sneaker designer Steven Smith as its new Creative Director. Known for his groundbreaking work with industry giants like Nike, New Balance, and adidas, Smith’s appointment signals a bold new era for the brand, blending his expertise in innovative design with Crocs’ cult-favourite status in casual footwear.
Steven Smith has been behind some of the most iconic designs in footwear history, including the New Balance 1500 and Reebok InstaPump Fury. His vision has consistently pushed boundaries, and now, Crocs aims to channel that energy to elevate its offerings beyond its staple clogs.
Crocs has experienced a remarkable rise in popularity in recent years, thanks to high-profile collaborations and a surge in interest in unconventional footwear. With Smith at the creative helm, the brand is poised to continue its trajectory as a cultural and fashion powerhouse. Fans can expect future Crocs designs to blend functionality with cutting-edge style, cementing its place at the forefront of the industry.